We’ve all heard the old adage “don’t judge a book by its cover”, and that’s good advice, but there’s no denying that it is often the cover that grabs our attention first. That’s why it’s important to have a great cover and nowhere in the publishing industry is this more true than in the realm of picture books. The cover represents the book and it needs to say, “Hey, look at me.” The cover makes a promise to the reader: Inside you will find something magical.